Wednesday 26 March 2014

The History of Mastershoe-Myshu


The History of mastershoe-myshu

Mastershoe-myshu is a UK based footwear retailer and is a trading name of Giles Uk Ltd, which also trades under the names Mastershoe, Myshu, and Sportshoe.The business  is owned and run by two brothers. 


Mastershoe first began trading in 1982 in The City of Bath’s ‘Camden Town’ on Walcot Street in the former Red House Bakery,  where the shop was well known for it’s quirky layout and with all the right shoes on display and the left shoes being sent down the ‘chute’ for purchase.  This unique layout was only changed as recently as summer 2013 when the Bath Mastershoe store underwent a refit. Although the refit has now updated the Bath store, it still keeps it’s original charm and quirky nature, including a ‘Welly Room’ dedicated entirely to wellington boots.


At it’s height of High Street retailing Mastershoe and Sportshoe, as it was then known, had 8 stores across the South West with 4 of these in Bristol centre alone.  Nowadays due to the huge growth of online retailing Mastershoe concentrates on 3 retail shops in Trowbridge, Bath and Bristol.


The Trowbridge store is situated in the town centre of Wiltshire’s County Town at the main entrance to the Shires Shopping Centre. Formerly a court room, a dance hall, and cafĂ© and more recently a Woolpack Inn,  this Grade 2 Listed historic building was built in 1854 and was intended to become a magistrates court.  Opening in 2002 Mastershoe makes full use of the space this building provides, and offers a wide variety of footwear from many global brands including Nike, Converse, Timberland, DC, Dr Martens and Merrell, to name just a few.



The Bristol Mastershoe store opened in 1992 and is situated about half way up the popular Park Street.  In 2011 the Sportshoe store, located on the opposite side of the street, merged with the large Mastershoe shop to give the full range of footwear under one roof trading as mastershoe-myshu.   Park Street features many niche shops and boutiques,  as well as the bigger names, and even a Banksy mural.  With it’s wide and varied ranges of footwear including El Natura Lista, Camper, Onitsuka Tiger, Vibram and Converse, Mastershoe fits in perfectly. 

In 2006 Mastershoe-myshu joined the online retailing world and opened the website mastershoe-sportshoe.co.uk

Based in Trowbridge the website strives to give customers far and wide great footwear brands at competitive prices, and prides itself on it’s fantastic customer service.  Initially, the Mastershoe website began life in the Trowbridge store, however by 2009 it had become so successful it moved out of the store and into warehouses close to the old Stone Mill Building, where it enjoyed a full site redevelopment,  and was rebranded as mastershoe-myshu.  It  has gone from strength to strength ever since.


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