Monday 17 March 2014

Place footwear - whats it all about?



Hi everyone!  Hope your all well it’s been a busy old month at Mastershoe, HQ.  We’ve been getting ready for the new summer ranges and have had lots of photos to take, shoes to admire and an extra little bonus yesterday which made all of our hard work worthwhile.  Sadly, I can’t tell you about that yet but rest assured we’ll keep you all updated once the time is right.  In the meantime I thought I’d let you in on another nugget of good news which is the arrival of some highly anticipated Place sandals.

So who are Place?! That’s what I said anyway...  As a business the boffins behind the footwear at Place have been in the industry for the past 33 years.  Their parent company ‘Langer’ became the first custom made foot orthotic laboratory in Europe.   Fast forwarding to the present day, millions of custom insoles later and Langer are the World’s leading foot health care supplier to the medical market.  They cater for all types of individuals ranging from elite athletes to acute diabetics and even people like me who have different size and shaped legs and feet.

The company themselves put their success down to their unique BFT technology (a foot-bed design feature) which is present in every shoe and sandal. Sadly they only design female footwear as a general rule of thumb however for medical purposes they do offer a range of custom made Birkenstock’s with personalised footbeds.

From a healthcare perspective I can also personally vouch for the effectiveness of this technology.  As a former runner I had to have knee surgery at 18 and have only recently got back into this sport having finally found what appears to be a solution, insoles capable of supporting my body in a way that works for me.  These were prescribed for me medically and while each case would have to be judged by a trained professional it is reassuring to know first-hand that they’re obviously doing something right.

We have two styles of Places sandals at the moment, the Ibiza and the Capri.  So feel free to have a look and if you struggle with anything from your posture to pressure points in your feet or aching legs, maybe just book an appointment with your doctor as well.  My luck only recently changed after receiving some useful advice from a Physio who suggested I would need to be referred and regardless of the right or wrongs behind this it’s made a massive difference once I requested an appointment with a specialist!  Anyway thanks for reading and I hope you like the new shoes.

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