Top Ten Shoe Brand Logos

With the thousands of shoe Brand Logo's that are out there, which logos are the most well known and really catch your attention!?!  Some fade away to nothing whilst others really stand the test of time and are almost ingrained on our brains, this is my list of what we think the top ten brand logos are and why.

1.

NIKE, the Nike swoosh has to be one of the most recognised logos world wide, created by a frustrated graphic design student in 1971 who was originally charging only $2 an hour for her design work on the branding.  By 1983 the brand and the 'swoosh' were so big that Phil Knight (one of the Blue Ribbon Sports Executives) presented her with a golden 'swoosh' ring with an embedded diamond, now that's what you call expressing gratitude!!!  The Swoosh's clean lines and eye catching style mean that as a logo it stands the test of time and even after 40 years is still just as relevant.  Nike's namesake the Greek Goddess of Victory combined with the 'swoosh' gives it's message of movement and forcefulness, with Nike's motto 'Just Do It'    finishing the branding perfectly.

2.

Now Crocs are actually quite greedy and have 2 logo's, my favourite is the classic Croc himself Duke! he appears on most Crocs at some point usually on the rivets holding the strap in place.  Although Duke was on all the Crocs from the beginning he wasn't the official face of Crocs until April 2005 when he was officially named.  In recent years the Croslite man has appeared more regularly although more on advertising than on the actual shoes, in our store we have a giant Croslite man currently sat in the window waving to passers by, unfortunately there are currently no jibbitz big enough to decorate him!! :(



3.

 Rocket Dogs, Rocket Dog, does what it says on the tin, a dog going at rocket speed.  Now as a dog owner and lover this has and probably always will be one of my favourite logos and if I had my way would have been number 1 but it's a team effort :(
Another recent company Rocket Dog was only founded in 1997 and originally specialised in womens beach and casual wear, nowadays they do a HUGE range from winter boots to school shoes & flip flops and this year they have introduced some lush bags!!  Rocket Dog took it's name from one of the founders actual dogs who loved to run on the beaches in Southern California, what better way to name your company and design your logo!!!

4. 

The Converse Allstar Logo!!!! Must be one of the MOST iconic logos across the world.  Converse are one of the few brands that are worn by all age groups and look great with pretty much all attire.  A legend of a company they began in 1908 although the famous Allstar boot wasn't introduced until 1917.  It wasn't until 1921 when Chuck Taylor ( a basketball player) complained to Converse of having sore feet, he was given a pair of Converse and became both a salesman and ambassador for Converse, in 1923 his signature was added to the Allstar logo.  A logo that has been around for nearly 100 years and can be spotted a mile off, a true legend of a logo!!!


5.

Yep it's another animal, actually another croc (there seems to be a trend here).  Lacoste logo came about through it's founder the tennis player Rene Lacoste who was nicknamed 'The Crocodile'.  Originally founded in 1933, Lacoste and they're crocodile have really stood the test of time, they soon branched out into all sorts from perfume, shoes & clothes to their own sheets and towels.




6.

Timberland is another classic brand that has been around for years, although the brand name Timberland and its iconic tree didn't make an appearance until 1973 the brands roots really began in 1918 when Nathan Swartz started his training as an apprentice footwear stitcher in Boston.  By 1955 he had bought out the Abington Shoe Company and from there Timberland was born.  Timberland have the philosophy of 'Doing Well, and Doing Good' by making world class products and making a difference in the world community,  Timberland firmly believe in 'putting back' what they take out and their employees regularly volunteer in communities to 'help make a difference' to the world we live in.



 7.

A simple logo Gola use clean lines and what is now a 'retro' looking logo to emphasise their brand.  A UK company Gola were founded in Leicester in 1905 making sports wear, in 1972 the Gola bag was born and caused an international craze!!  Gola seemed to disappear briefly towards the end of the last century however in the early 00's they relaunched the Gola brand as a 'retro' style bringing back some of the best sellers like the Harrier and of course the bags.  Gola has an enormous bag range and I have heard many a parent buying them for their kids (who all want them at the moment) in the shop stating 'I used to have 1 of those' strengthening their branding through their original customers all those years ago.


8.

Yep it's another animal! Yet another reptile, alot of brands seem to love they're animals for logos. El Natura Lista was only founded in 2001 and chose the frog as its logo as it is the symbol of 'a land made fertile by water' and 'the permanent fight against stagnation'.  They chose this as they believe it represents El Natura Lista values to align with the natural world.  They use as much as possible biodegradable and recyclable/recycled materials and use all natural dyes and materials avoiding toxic substances.


9.

Ok so it is probably one of the most recognised logo's and certainly the most recognised welly logo, so why is it all the way down at number 9!?! Well although it is a very, very, very well known logo it is also boring.  Yes it gets the name and branding across easily and quickly but there is nothing that particularly stands out about it.  Essentially it is the word Hunter in a red box...boring, and no meaning behind it like with Nike.


10.

Iron Fist, although not a boring logo it is still down a No.10, Iron Fist have so many variations on their logo it's difficult to pick just 1 out although this seems to be one of the most used.  Iron Fist are another recent company with their beginnings in 2001 with mens clothing, using funky, inspirational artwork they started to play with adding it to womens items and before long the womens line overtook the mens line as a best seller.  They're shoes use the unique artwork and stand out a mile, abbreviated to IF - they are made with love for a heartless world.

So thats it, our top 10 brand logo's for this year at least.  It all changes so fast!! :)